North Bridge ​Advisory Group, LLC
  • Home
  • Individuals
  • Families
  • Education Planning
  • Advisors
  • Library
  • Blog
  • Our Team
  • Contact Us

Current Thinking

The Paradox of Choice

11/29/2016

 
The Paradox of Choice: Why More Is Less
by Barry Schwartz 
 
Infinite choice is paralyzing, Schwartz argues, and exhausting to the human psyche. It leads us to set unreasonably high expectations, question our choices before we even make them and blame our failures entirely on ourselves. His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, who and when to marry), underscore this central point: Too much choice undermines happiness.


Comments are closed.
Copyright North Bridge Advisory Group, LLC, 2022
  • Home
  • Individuals
  • Families
  • Education Planning
  • Advisors
  • Library
  • Blog
  • Our Team
  • Contact Us